Tips for getting started with Shopify Email

Shopify provides a built-in tool called Shopify Email that enables store owners to create and send engaging newsletters. This feature helps businesses build relationships with customers, boost sales, and maintain brand awareness.

Getting Started with Shopify Email

1. Access Shopify Email: Navigate to the Marketing section in your Shopify dashboard.
2. Choose a Template: Select a customizable template that fits your brand.
3. Personalize Your Content: Use the drag-and-drop editor to add images, text, and promotions.
4. Schedule or Send: Choose the best time to send your newsletter or send it immediately.

Why Use Shopify Email for Newsletters?

• Enhanced Customer Engagement: Keep customers informed about new products and offers.
• Strengthened Brand Loyalty: Maintain consistent communication and build trust.
• Cost-Effective Marketing: Reach a wide audience with minimal costs.

Automate Where You Can

Use Shopify Automations to save both time and effort in communicating with your email subscribers and store customers.

Set up automations to send out a welcome email, a follow-up to an abandoned cart, or a first purchase.

1. Open Marketing in your Shopify admin.
2. Click on Automations → Create automation.
3. Select an automation.
4. Click on Use workflow.
5. Review and edit your workflow actions.
6. Choose Turn on workflow → Turn on.

After activating automation, track progress by navigating to Automations → Marketing activities in the workflow → Select … → View report.

To create a marketing automation using Shopify Email, such as a welcome email or abandoned checkout email, refer to Creating marketing automations in Shopify.

Refer to Shopify's best practices for email marketing for a full list of content suggestions, design tips, and strategies.

Enhancing Shopify Email with Liquid

Liquid is Shopify's simple, easy-to-use programming language, and is the same programming language that themes from the Shopify Theme Store are built with.

You can use custom Liquid to enhance your Shopify Email messages by creating an entirely custom-coded email or by adding a custom Liquid section to a template. These options let you input custom Liquid or HTML.

Using custom Liquid allows you to display custom assets such as side-by-side images, custom buttons, custom-sized images, and flexible section layouts.

Conclusion

Shopify Email is a powerful tool for e-commerce success. By leveraging well-designed newsletters, automation, and Liquid customization, you can keep customers engaged, build brand loyalty, and drive sales. Start optimizing your email strategy today and watch your business grow!